Product Opportunity Mapping is a framework for identifying, evaluating and selecting new product opportunities.
Developing new products is difficult.
Products are the foundation of every company and the basis of long-term wealth creation and prosperity…
…yet the majority of new product development efforts fail.
Product Opportunity Mapping is a program that increases product development ROI and fills the gap between coming up with a new idea and when an investment decision is made. It is for executives who want to identify, evaluate and select new product opportunities as well as to challenge and inspire their teams to build corporate resilience by growing and diversifying revenue.
The foundation of Product Opportunity Mapping is to take a “problem-first” approach and asking: what problem will you solve for your customer?
Practical Content + Facilitated Sessions + Flexible Formats
Product Opportunity Mapping Evaluation & Training Sessions
Product Evaluation Sessions
Facilitated half-day sessions to assess the readiness of new product opportunities.
Skills Training
Multi-session skills training program to teach individuals and company teams the fundamentals of the new product development and how to identify, evaluate and compare new product opportunities.
Custom Engagements
Every product, company and industry is different and there is no a one-size-fits-all approach to new product development. Product Opportunity Mapping can be customized or adapted to specific company needs.
What People Are Saying About Product Opportunity Mapping:
“The structure was fantastic. It was organized in a systematic way. I felt that the introductions and initial questions were expertly chosen and facilitated reflection and thinking from the get-go.”
— Toronto Participant
“Thanks Bruce, such a great session – they were raving all afternoon! Content and presentation style was excellent.”
- Edmonton Participant
“We used this methodology in our quarterly planning sessions… it worked extremely well.”
— Edmonton Participant
“Bruce was excellent, great stories to illustrate his points and he was familiar in advance with the diversity of the audience.”
- Vancouver Participant