Product Opportunity Mapping Programs & Engagements:
The Product Opportunity Mapping framework is based on Global Best Practices (incorporating over fifty exercises and discussion topics based on proven product development best practices) and Real-Life Case Studies (based on relevant product development examples that teach key skillsets as well as the nuance behind successful product development efforts).
Engagements are also adaptable to corporate strategy objectives, customizable to meet company, industry or product-specific requirements and applicable to companies of all sizes from start-ups to multinational corporations.
All programs are run by Bruce Alton who a skilled facilitator with over thirty-years of corporate, investment and startup experience.
The three key Product Opportunity Mapping programs are:
Program 1:
New Product Identification & Evaluation
One or more facilitated sessions to help companies identify, evaluate and select new product ideas that will grow and diversify revenue and strengthen corporate resilience.
This program helps teams identify new product ideas that make sense for their company and that solve worthwhile customer problems.
Sessions also articulate an accountability-based game plan for initiating development and improving product development ROI.
Program 2:
Corporate New Product Development Strategies
Facilitated and interactive sessions to align new product development initiatives with overall corporate strategy.
Held in conjunction with corporate strategy meetings or annual retreats, the goal of this program is to identify and articulate new product opportunities that will meet short and long-term corporate objectives to grow and diversify revenue.
These are customizable sessions that also articulate an accountability-based game plan and key success metrics to increase product development ROI.
Program 3:
New Product Portfolio Management
An ongoing, annual program for creating a pipeline of new product opportunities as well as instilling the systems to manage them as a portfolio.
Combining regularly scheduled in-person and virtual meetings, these sessions focus on:
Identifying new product ideas that are aligned with corporate strategy
Articulating full product descriptions
Evaluating and investigating opportunities as part of a long-term portfolio
Selecting products with the greatest ROI potential
Accountability check-ins and coaching to and
These sessions fill the gap between brainstorming new product ideas and making final investment decisions.